- The Big Quit and the streaming boom have created a boiling job market in Hollywood.
- Data analytics and data science workers are most in demand, experts tell Insider.
- “We have more vacancies now – far more than in 2018 and 2019,” said a human resources manager at a media company.
The entertainment job market brightens as nearly every major Hollywood media company bolsters their
The ongoing pandemic and boom in direct-to-consumer entertainment services has created a heady hiring environment, with the streaming content boom demanding more workers in production as well as on the back-end while the big resignation has encouraged many workers to quit in search of a better work-life balance.
Continued mergers and acquisitions in the sector have also led to layoffs and restructuring.
“The market is really changing in ways that no one has seen before,” said Joanna Sucherman, owner of JLS Media, which works closely with media companies to place top executives. “We are also seeing a complete shift in work and how work is done.”
Experts who spoke with Insider identified data and analytics as the hottest area in entertainment, though there are plenty of lists to go through.
“We have more vacancies now – far more than in 2018 and 2019,” said a senior human resources executive at a major media company. “And that’s being driven by these two things: the overall redesign that’s going on, as well as our growth in those areas. [of streaming and digital]. We publish jobs that we have never published before, brand new offers. And I know we’re not alone in this.”
These new roles fueled by the streaming boom include roles in digital content creation, digital marketing, data science and business intelligence, this person said. Other pundits noted that amid its technological disruption, Hollywood still needs to feed the content beast with seasoned leadership that includes both audiences and artists, as it has since the dawn of the ‘industry.
While old Hollywood companies such as NBCUniversal and Warner Bros. Discovery are rapidly scaling up their digital products and distribution, competing for talent with deep-pocketed tech giants like Amazon and Apple.
has traditionally been a “budget without borders” type of company when it comes to salary, the media company’s human resources director noted. But those jaw-dropping numbers could come back to reality with the company’s share price after its recent first-quarter earnings call showed slowing growth.
“We can’t outbid Netflix,” the executive said. “I will say that over the last few months we’ve seen Netflix’s offerings – when we’re competing against them – being slightly lower than they were before. They’re not as crazy anymore.”
Amid a simmering job market in Hollywood, here are the areas that are seeing a surge in demand for workers.
Data Science, Data Analytics and Business Intelligence
“As we continue to put our data into everything, that’s what people are going to become obsessed with,” Sucherman said. “That is: What do you watch? How do you watch it? When do you start watching it? When do you stop [watching] this?
“Data has become more and more valuable for streamers, for networks,” she continued. “This is how we are going to live and understand our consumer.”
This could mean data analysts, data scientists and engineers who work in these departments, as well as business intelligence strategists.
Bill Simon – Korn Ferry’s managing director for media, entertainment and convergence – said he sees this accelerated hiring activity continuing for at least the next few years, not just in data analytics , but in the businesses and services that support their growth. Hollywood also faces stiff competition for Silicon Valley data analysts, ad agencies and market research firms.
The pandemic and multiple mergers in the entertainment landscape have turned the spotlight on HR divisions.
“So many people, I think, haven’t understood the importance of HR, and then when COVID hit they were like, ‘Wow,’ so companies are just beefing up their HR departments,” the manager said. medias.
“The need for a good HR partner during COVID is huge,” Sucherman said. It was HR professionals who were tasked with helping employees transition to a remote work environment at the start of the pandemic, and it was these same workers who helped companies return safely to their offices.
“People are realizing that this is a department that you need a lot,” Sucherman added. “Second, because of all the mergers, having a really strong HR partner who can help with the merger, define the culture, bring people together, is vital now.”
As streamers increasingly hone their advertising strategies, cross-platform ad sales teams are in dire need of experienced staff. This applies to those involved in revenue generation in addition to partnerships and sponsorships, Simon said, calling it a “high demand area”.
Noting Netflix’s new interest in introducing advertising, the senior human resources executive said there was “a slight increase in our attrition within our advertising sales team, just over a market competitive”.
Expect an even more competitive hiring market in ad sales as Netflix may seek to create a new division from the ground up and other media companies battle to retain poached talent.
Television and film production
After all Hollywood live-action production was shut down for much of 2020, the TV and film industry has picked up speed – it’s both booming production after a early bottleneck of COVID and the appetite of streaming platforms for content. Production deals are being signed “hand in fist,” as Insider previously reported, leading to even more trying days for already exhausted TV and film crews.
“It’s a supply and demand issue,” the media human resources manager said. “There’s so much more content to create. And there’s only a handful of people who know how to do it.”
The executive also noted that as Amazon and Apple enter the sports programming arena, there has been an increase in demand for sports production talent.
Seasoned creative leadership
“There will always be a desire for great creative talent, because especially in the streaming wars, original programming is essential,” Sucherman said. “So having great original programming is what keeps people, and you have to have people creating great original programming.”
Simon noted a particular demand for senior executives who can “do the work”, i.e. create and execute strong programming pipelines.
“There just aren’t a lot of people who have done it,” Simon said of running large-scale streaming businesses. “And so you have a very, very limited supply and demand.”