National Frozen & Refrigerated Foods Association (NFRA) President and CEO Jeff Rumachik will retire from the organization effective December 31, 2023. Tricia Greyshock, who has been promoted to EVP and COO, will succeed Rumchik as President and CEO in January 2024.
“It is with great anticipation that I announce my forthcoming retirement and work towards a smooth leadership transition for NFRA,” noted Rumachik. “Tricia’s experience in the association environment and building industry relationships will be a real asset to our organization as she assumes this new role.”
Rumachik has held his current role since 2021. He joined NFRA in 2009 as SVP and became EVP and COO in 2011. Under his leadership, NFRA has significantly expanded its consumer outreach efforts and increased membership.
Rumachik has over 47 years of experience in the food industry. Before joining NFRA, he was VP, wholesaler and membership service for the Food Industry Association (FMI) in Chicago. At FMI, he set the overall strategic direction for the wholesale membership segment and managed the staff and resources of the membership services function. Rumachik has worked at all levels of food retail business management and has also held supervisory and advisory roles at wholesalers, independent supermarkets and retail chains of various formats.
Meanwhile, Greyshock has served as Vice President of Meetings and Industry Relations for NFRA since 2019. To her new duties as EVP and COO administer the association’s membership, meetings and marketing functions; Contributing to operational policies and objectives to ensure the organization’s long-term success; and acts as liaison to the board and committees of the association.
Previously, Greyshock served as director of events and special projects for the LNP Media Group and vice president of association services for the Pennsylvania NewsMedia Association. Her responsibilities at these organizations included the planning and execution of various events, as well as overseeing member services and communications efforts. Greyshock graduated summa cum laude from Lycoming College in Pennsylvania with a bachelor’s degree in international business and Spanish and a minor in economics.
Based in Harrisburg, Pennsylvania, NFRA represents all segments of the frozen and chilled food industry. The non-profit trade association sponsors National Frozen Food Month in March, Dairy Month in June and the Ice Cream and Novelty Promotion in June-July, as well as an educational program for children. NFRA hosts the annual National Frozen & Refrigerated Foods Convention in October.