On the importance of credible science communication and the best ways to reach the most people: our weekly recap

Why we are writing on this topic:

In our weekly Sunday recap, we as editors look back over the last seven days. We do this at the suggestion of our designer Albert Jan Rasker. He chooses a subject, draws a picture, and we go from there.

Margriet van der Heijden is Professor of Science Communication at the Faculty of Applied Physics at Eindhoven University of Technology. Van der Heijden wants to research how to make this type of communication effective. The recent evolution of society has shown the need for this more than ever.

As a journalist, Van der Heijden has always been aware that newspapers function as a public domain where a public debate takes place about what we want with the world. That this debate is now under pressure is something the gifted professor has noticed.

“On the Internet and especially on social networks, everyone can have their say. That’s great, but private, professional and public opinion is also very mixed. It is therefore difficult to distinguish the expert from the layman. Who is well-informed and just shouts whatever comes into his or her head? Also, the information bombardment can leave people feeling numb. The challenge is to stay audible in this cacophony of sound as a university so people know that the information you share is backed by real expertise. How can you make your authentic voice heard? »

Albert Jan seems to agree, although I’m sure Margriet will have other methods in mind when educating his audience on relevant scientific developments. Just like we do at Innovation Origins 🙂 Read the full interview with Margriet here.


Of course, there was a lot more to enjoy last week. Here you can check everything, and here is our selection:

If Netflix also overwhelms you with ads, you can always create your own video platform

If it’s up to De Krekerij, soon everyone will be eating crickets once a week

With an anergy network, a city could heat itself

The fashion industry still addicted to fossil fuels

The start-up DuckDuckGoose can detect deep fakes thanks to artificial intelligence

Durable hardware, timeless software, and a coach who works with students to build your data dashboard

Enjoy your Sunday. In the meantime, have a safe and innovative week!

Support us!

Innovation Origins is an independent news platform that has an unconventional revenue model. We are sponsored by companies that support our mission: to tell the story of innovation. Read more.

At Innovation Origins, you can always read our articles for free. We want it to stay that way. You liked our articles so much that you want to support our mission? Then use the button below:


Leave a Comment