SheaMoisture establishes the Dream Fund to empower Black women entrepreneurs in Canada

In an effort to support the community it serves, SheaMoisture Canada continues its dedicated support for Black women entrepreneurs and salon businesses for the second year in a row.

Last year, SheaMoisture launched the Salon Relief Fund to help women business owners survive the challenging floods caused by the Covid-19 pandemic $10,000 Scholarship, generous salon gift baskets and educational workshops, according to a press release.

This year, the world’s beauty leader and award-winning brand launches The Dream Fund, the second edition of its grant program, which provides financial support to a community that is being disproportionately affected around the world. The Dream Fund continues the brand’s commitment to helping people who are underserved and comes at a time when salons, particularly those owned, owned and operated by the black community, are emerging Canadaare facing some of the most challenging times in recent years.

The Dream Fund aims to provide financial grants to Black-owned businesses that demonstrate how their services and offerings support their community. how they have recently positively adjusted their business models and how the funds will support their employees and increase their future business goals.

“We are a brand deeply committed to serving the underserved black community. Our community commerce model not only invests in, but helps build, transform and renew communities locally and globally by directly impacting equitable systemic change,” he said George UmohAssociate Brand Manager, Unilever Canada.

Offers of this year’s scholarship program $10,000 to five winners for a full scholarship offer from $50,000 overall and is not exclusive to black-owned salons; Instead, SheaMoisture Canada has opened its program applications to Black women entrepreneurs in the following categories:

– Beauty: Embraces the entire beauty industry and encourages barbers and barbers who make a significant contribution to the black business community Canada.

– Professional Services: This category includes “solopreneurs” who do incredible work and deserve an opportunity to apply for funding for support and expansion. This category is open to event planners, physicians and wellness professionals, artists, musicians and more.

Applicants are encouraged to submit detailed applications for eligibility, including video submissions, which are then followed by a peer and community-driven consultation and review process with a panel of established Black professionals curated by The Diversity Agency.

SheaMoisture is excited to partner with The Diversity Agency, which will bring a group of top talent to the jury table for the second year running canada diverse professional black community. The Diversity Agency is a speaker agency that represents Black speakers and business people from all backgrounds, experienced in many industries and on many topics. Agency speakers include business leaders, thought leaders, artists and successful entrepreneurs.

“Women of color are among the fastest growing entrepreneurial groups in Canada. There are very few grant programs for women-owned businesses, and even fewer for black women-owned businesses. I’m proud to be a judge with SheaMoisture’s Dream Fund; We need more programs like this that support black women entrepreneurs,” he said Andria BeretFounder of The Diversity Agency and co-founder of Black Female Funders.

The Diversity Agency panel will also partner with SheaMoisture to host a series of monthly educational workshops to educate and inform Black women entrepreneurs and Canada’s diverse Black community more broadly on a range of topics including: rethinking your business model, future-proofing your business and more .

The Dream Fund is just another addition to SheaMoisture’s list of global community givebacks. As part of their Community Commerce business model, SheaMoisture works with women-run co-ops Northern Ghana ongoing to procure the shea butter of the same name. With a core belief that commerce can bring true economic independence and empower women to break cycles of poverty, while the brand continues to reinvest in both the cooperatives and communities it serves around the world. Now, SheaMoisture continues to create economic opportunities for women and other minority entrepreneurs Canada within its ecosystem with The Dream Fund.

Please visit: for application details. Please note: Official grant rules apply.

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