With dreams of one day starting her own business, the student learned about entrepreneurship through a variety of experiences at Rutgers Business School

She holds a double degree in Marketing and Supply Chain Management with a minor in Entrepreneurship, has held leadership positions and secured coveted internships and a supply chain collaboration with L’Oreal United States of America.

“RBS has given me so many opportunities to grow as a person and prepare me for a career that’s close to my heart,” Lee said. The 20-year-old intends to eventually start her own business, but first wants to learn all the ins and outs of venture capital, technology and the beauty industry.

Joining the Entrepreneurship and Innovation Living Learning community “was definitely one of the best decisions I’ve made to jumpstart my involvement with RBS,” she said.

During her freshman semester, she and her LLC peers toured Wall Street. At the beginning of the second semester, they followed san francisco for the Startup Grind Global Conference to get a first-hand look at successful new technology companies.

Her LLC holding also gave her access to classes normally reserved for high school students, she said. Lee took an introductory entrepreneurship course in her freshman year and a leadership and development class in her sophomore year that was taught exclusively to LLC residents Alfred Blakethe LLC director.

Later she took professor Mukesh Patels popular class, innovation, creativity and entrepreneurship. “We learned case studies of successful startups, but also so much about personal growth,” Lee said.

Normally limited to the first year, the Entrepreneurship & Innovation LLC has been extended to the second year for Lee’s cohort. “Venture capital is a buzzword, but through my classes and experiences, I’ve learned to spot patterns, connect the dots, and really get it,” she said.

In her freshman year, Lee also joined the Road to Silicon V/Alley Program (RSVP), an organization of 150 students with entrepreneurial aspirations. Soon she was taking part in pitching competitions, both with groups and alone.

Read more about Road to Silicon V/Alley and Rutgers Business School’s other Road to Success programs.

Lee and some of her classmates entered the UBS-sponsored Innovate in Artificial Intelligence pitch competition. They used databases to build a model to assess the economic dynamics of New Jersey communities, identifying 14 key factors.

“I’ve learned that defining ‘economically dynamic’ locations values ​​community, welfare and education as much as it does financial well-being and retirement homes,” she said. Her team took second place.

They also competed in the global startup competition, the Hult Prize, which challenges students to create companies to improve the planet. She and her teammates developed a proposal to mitigate methane levels and toxic runoff by upcycling cow manure. They took third place in the Rutgers University round and then virtually competed in the regional semifinals, which were held in Mexico against 70 other teams.

“This competition gave me valuable experience of what it takes to plan, design and build a business from the ground up,” said Lee. As a sophomore, she served as the Hult Prize campus director, recruiting and mentoring teams for the competition.

Lee went into business for the 2020 Draper Competition for Collegiate Women Entrepreneurs. She introduced a new line of affordable, stylish workwear for young women. She went through several rounds and made it to the semifinals.

Lee said she couldn’t stress enough how much her mentoring at RBS has contributed to her successes. At every pitch competition she entered, she approached Professor Patel and Professor Gary Minkoff. “I wanted feedback from them on everything,” she said.

Lee credits her RSVP mentor, Ranjeeka Sharma, a recent RBS graduate, with sparking her interest in supply chains. Sharma’s influence helped Lee make the decision to become a double major in the supply chain, and that helped her land a co-op at L’Oreal.

During the fall semester she worked in the company new York headquarters and helps launch product lines, influencer and marketing campaigns, she said. Lee helped connect L’Oreal affiliates with marketing companies specializing in digital and creative services, TikTok and influencer advertising.

Lee assumed RSVP leadership from Sharma and became the organization’s president in August. In the leadership role, she recruits members, oversees mentoring events, communicates with members, organizes case competitions, and helps members connect with companies for interviews. Lee is also involved Rutgers women in Business, Women BUILD and Delta Sigma Pi, RBS’ professional co-ed business connection. “I enjoy spending time with people who may or may not be like me but have similar passions,” she said.

Lee intends to work in technology and fashion while continuing to build a foundation for her own startup. One day she aspires to a career in politics.

“At Rutgers, I find something new to do every day,” she said. “Taking part was the best decision I made during my time here.”

SOURCE Rutgers Business School-Newark and New Brunswick


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